Usability of a Principles of Marketing Course in the Field of Research Paper

Usability of a Principles of Marketing Course in the Field of Information Technology Project Management - Research Paper Example Project stakeholders as well as the target group will only be aware of the progress following the project marketing. This is where the Principles of Marketing Course comes in. it is very important in this field in various other ways. The course gives solid foundation on marketing management principles and the relationship with marketing research which is very vital in the field of information technology project management (Autor, 2000). Principles of Marketing Course can be used in the field of information technology project management in defining tasks of marketing management and process planning that will be used in delivering the project goals and objectives to the stakeholders and the clients. The course can also be used in explaining and defining the research methods and the primary marketing information need in the management of the project. Through this course, a specialist in the field of information technology project management will be able to market effectively and efficiently in order to capture the attention and interest of the stakeholders, who are concerned with the results of the project (Autor,